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This is the mystery of market value compared to book value; with book value what a CPA would say a company is worth at any given time and the market value is what the securities buyers feel the company is worth. ..... The author is a professor at C.T. Bauer College of Business, University of Houston, Houston, TX 77204, School of Hotel Administration, Cornell University, Ithaca, NY 14852, The Anderson School of Management, University of California, Los Angeles, ...